Advanced Voir Dire Techniques: Win the Case Before It Starts

Voir dire is one of the most critical phases of a trial, setting the foundation for a winning case. This webinar will explore cutting-edge techniques to refine your jury selection strategy using market research, media monitoring, sentiment analysis, and behavioral insights. Learn how to identify favorable and unfavorable jurors, test key messaging, and optimize attorney presentation styles. Through data-driven strategies and practical applications, participants will gain a competitive edge in crafting persuasive voir dire approaches that align with case objectives.

Topics covered include:

Trial Skills Law Practice

Agenda:

Welcome & Introduction

Overview of webinar goals
Brief introduction of Jake McKenzie and Intermark Legal

Select the Right Jurors

Market research for jury selection
Media monitoring
Venire research
Draft voir dire questions and mock voir dire
Case sentiment testing — or more to #2?
Favorable and unfavorable juror profiles

Sway Jurors Minds

Narrative testing
Case sentiment testing
Attorney favorability testing
Language testing

Q&A and Closing Remarks (as time permits)

Key takeaways and implementation strategies
Next steps for applying these techniques

Duration of this webinar: 60 minutes

Originally broadcast: August 12, 2025 9:00 AM PT

Continuing Legal Education (CLE) Credits

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California CLE

Status: Approved

Credits: 1.00 General

Earn Credit Until: June 30, 2026

North Carolina CLE

Status: Approved

Credits: 1.00 General

Earn Credit Until: February 28, 2026

South Carolina CLE

Status: Approved

Credits: 1.00 General

Difficulty: All Levels

Earn Credit Until: December 31, 2025

Texas CLE

Status: Pending

Credits: TBD

Earn Credit Until: TBD

This presentation is approved for one hour of General CLE credit in California, one hour of General CLE credit in North Carolina, and one hour of General CLE credit in South Carolina (all levels). An application for accreditation of this activity has been submitted to the MCLE Committee of the State Bar of Texas and is pending.

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At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.

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Speaker

Jake McKenzie CEO
Intermark Legal

Jake McKenzie, CEO of Intermark Group and Intermark Legal, uses his expertise in psychology to craft persuasive strategies that influence jurors’ thoughts, emotions, and actions — giving cases an extraordinary edge. With a background in psychology and political science from Vanderbilt University and an MPPM from Birmingham-Southern College, Jake has shaped national and international litigation strategies, contributing to successful settlements, including large-scale outcomes. Read More ›

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