Business Development Foundations for B2B Law Firms

During this session, participants will go from How do I grow my business intentionally? to Now I have some homework to start planning for growth. We will discuss ideal client profiles, how to plan your activities, understanding your client journey, and how firm leadership can enable other partners' success.

Topics covered include:

Law Practice Management

Agenda:

Intro
- What is BD?
- Mindset
BD Foundations
- Ideal client profile
- Messaging
BD Activities That Don’t Suck
- Clients
- Referral sources
- Prospects
- Associations/conferences/events
Client Journey
- Consult to the why, not the how
- Typical journey explored
- Challenges and opps
Firm Leadership
- Individual BD Plans
- Practice areas/industry groups
- BD/pipeline meetings
- Tracking
Close

Tips for homework today
Q&A

Duration of this webinar: 60 minutes

Originally broadcast: March 07, 2025 11:00 AM PT

Watch Now

Speaker

Neil Barrow Founder
EnabledBD

Neil Barrow is the founder of EnabledBD, which builds better business development functions for professional, financial, and consulting service firms, and UndergroundBD, an online community for business development professionals looking for clarity around upskilling and community support. Read More ›

Watch Related Videos

CLE

Charity Anastasio The American Immigration Lawyers Association

Starting a Law Practice and How To Enjoy It The Basic Building Blocks To Put You on the Right Foot

Watch Now

Kimberly T. Lee Desert Law Group

Great Life, Great Practice: Four Cornerstones of Law Firm Success

Watch Now