Charisma In-Person and on LinkedIn: Business Development for Attorneys

If you want to attract clients and build your law firm, showing charisma isn't a mere luxury. The ability to command attention, be remembered, and attract those who need your services is essential to success.

Since speed is how law firms operate today, with so many vying for the same business, one person's experience and talent may equal another's -- making it likely that the tipping point between 2 competitors may just be the way the prospect felt about the superior candidate, i.e., the winner's charisma brought them the business.

Attorney and professional speaker S. Scott Mason and LinkedIn coach/trainer Marc W. Halpert will jointly illustrate to legal professionals at all levels why and how adding more charisma to your public persona can raise your professional profile and enhance your client prospects.

Scott will discuss what charisma is (and is not) and how to become more charismatic, even if you feel it's a talent you'll never have. He will focus on everyday business life with a spotlight on the practice of law.

Marc will examine techniques he has taught his legal profession clients to be referable, stand out from the competition, earn a spot on the 'short list' of finalists -- what he calls 'falling in like with you' -- to make potential clients want to contact you, so they then 'fall in love with you' to engage your services. This carefully designed strategy will introduce yourself in writing on LinkedIn, then be best appreciated when contacted in person.

Agenda:

Analyze what's blocking your charisma -- and set yourself up to move beyond it
Identify 3 steps you have to take to ignite your personal charisma in the legal field
Design your career narrative in a way that expands beyond the firm's bio page
Illustrate how to accent aspects of your past and present legal and non-legal experience to make your future with the client more attractive
Review sections of LinkedIn that need highlighting with your personality and true voice
Q&A

Topics covered include: Law Practice Management

Duration of this webinar: 60 minutes

Originally broadcast: February 22, 2024 11:00 AM PT

Speakers

Marc W. Halpert LinkedIn Trainer, Coach and Marketing Consultant

Marc W. Halpert is a recognized LinkedIn expert with over 14 years' experience helping business professionals around the world as a:

Trainer: teaching self-marketing and branding strategies to tech firms, professional service firms, and business associations who need to be “amazing-er” on LinkedIn, i.e., at the top of their current market, eclipsing the competition.
Personal coach: his professional clients learn to recount why their past success reinforces who they are today, and where they can take clients in the future, in ways they were never taught or feel they cannot adequately express and need that extra coaching nudge.
Consultant: adding the power of LinkedIn to marketing for conferences, events, trips, and ad hoc projects to attract qualified candidates from the LinkedIn database.
LinkedIn self-branding thought leader: frequent podcast guest, author of 2 books (one for the American Bar Association in second edition), scores of articles, press source, quoted in blogs and ezines, and blogger with over 2600 posts, one appearing every business day.