Google Advertising: PPC & LSAs – Differences, Do’s, & Don’ts
In this webinar, we will explore the various advertising options Google offers for law firms, focusing on Pay-Per-Click (PPC) ads and Local Services Ads (LSAs). We will discuss the differences between these options, how utilizing one or both can help grow your firm, and the pitfalls to avoid.
Agenda:
- What Is PPC and What Are LSAs?
- How To Succeed With PPC and LSAs
- What To Avoid With PPC and LSAs
- Q&A Session
Topics covered include:
SEM
Duration of this webinar:
60 minutes
Originally broadcast:
June 18, 2024 11:00 AM PT
Speaker
Samantha Larrus
Web Marketing Lead at Justia
Samantha Larrus is a Web Marketing Lead at Justia with over eight years of experience in the legal marketing field. While she helps Justia clients with both search engine optimization and search engine marketing, Google Ads is her area of expertise. She holds a BA in Creative Arts from San Jose State University, as well as a Google Ads Search Certification. In her spare time, Samantha enjoys frequenting Bay Area sporting events and spending time with her two dogs, Meatball & Ravioli.
