Baby boomers (those of us born between 1946 and 1964) make up a large portion of today’s senior-level workforce. We have earned our reputation and insights from decades of experience, much of which was spent catching up with the speed of technological change: social media, and LinkedIn in particular. It’s often difficult for many boomers to talk about ourselves, after being raised, in broad generational terms, not to.

Once we give ourselves the permission to demonstrate WHY our accomplishments are meaningful in our LinkedIn career narrative, a great first step, we still tend to shortchange and miss the narrative opportunities LinkedIn provides. The speaker, a boomer himself, has coached hundreds of professionals in his age bracket to employ best practices, often at odds with their comfort zone, all designed to encourage them to exceed their comfort zones with their specific brand marketing needs in mind.

This session will address why boomer lawyers need to be active on LinkedIn, how to explore their brand telling “why I do what I do” and how to ask others to comment “how well” they do their “why.” Our goal: portray our best attributes and earned skills, so others will choose to engage with us vs. the competition. Time will be allocated at the end for Q&A.