Justia Connect Webinars Marketing, Advertising, and Solicitation Compliance for Law Firms

Marketing, Advertising, and Solicitation Compliance for Law Firms

This CLE program provides a comprehensive, practical examination of the rapidly evolving regulatory landscape governing how law firms market, advertise, and solicit clients. Drawing on decades of experience advising firms nationwide, Micah Buchdahl breaks down the ethical rules that shape modern legal marketing, from traditional advertising to digital platforms, lead-generation services, social media, and emerging technologies.

Participants will learn how the ABA Model Rules (particularly Rules 7.1-7.5) are applied and interpreted across jurisdictions, with a focus on avoiding misleading communications, complying with state-specific filing and retention requirements, and navigating the increasingly complex world of online reviews, paid placements, referral arrangements, and multistate campaigns. The program also addresses high-risk areas such as solicitation restrictions, real-time electronic contact, the use of third-party vendors, and the compliance pitfalls that most often lead to disciplinary action.

Through real-world examples, recent enforcement actions, and practical compliance frameworks, attendees will gain the tools needed to evaluate their firm’s marketing practices, mitigate risk, and implement ethically sound strategies that support business development while staying squarely within professional-conduct rules.

Duration of this webinar: 60 minutes

Originally broadcast: July 23, 2026 11:00 AM PT

Recording Available Soon

Speaker

Micah Buchdahl Attorney
HTMLawyers, Inc.

Micah Buchdahl is an ethics attorney focused on assisting law firms with business development initiatives. In 2023, he received the Samuel S. Smith Award, the highest honor bestowed by the American Bar Association Law Practice Division, recognizing an individual who has demonstrated outstanding lifetime achievement in the field of law practice management. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company, which he founded in 2001. Read More ›

Continuing Legal Education (CLE) Credits

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Alabama CLE

Status: Approved

Format: On-Demand

Credits: 1.00 Ethics

Alaska CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 Ethics

California CLE

Status: Approved

Format: Live (In-Person), Live (Virtual), On-Demand

Credits: 1.00 Legal Ethics

Hawaii CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 Ethics

Nebraska CLE

Status: Approved

Format: On-Demand

Credits: 1.00 Professional Responsibility

New Jersey CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.20 Ethics/Professionalism

North Carolina CLE

Status: Approved

Format: On-Demand

Credits: 1.00 Ethics

Ohio CLE

Status: Approved

Format: On-Demand

Credits: 1.00 Attorney Professional Conduct

Pennsylvania CLE

Status: Approved

Format: On-Demand

Credits: 1.00 Ethics, Professionalism, or Substance Abuse

Utah CLE

Status: Approved

Format: On-Demand

Credits: 1.00 Ethics

Vermont CLE

Status: Approved

Format: Live (In-Person), Live (Virtual), On-Demand

Credits: 1.00 Ethics

This presentation is approved for one hour of Ethics CLE credit in Alabama, one hour of Ethics CLE credit in Alaska, one hour of Legal Ethics CLE credit in California, one hour of Ethics CLE credit in Hawaii, one hour of Professional Responsibility CLE credit in Nebraska, one hour of Ethics CLE credit in North Carolina, one hour of Attorney Professional Conduct CLE credit in Ohio, one hour of Ethics, Professionalism, or Substance Abuse CLE credit in Pennsylvania, one hour of Ethics CLE credit in Utah, and one hour of Ethics CLE credit in Vermont. This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.20 hours of total CLE credit. Of these, 1.20 qualify as total hours of credit for Ethics/Professionalism. An application for accreditation of this activity has been submitted to the MCLE Committee of the State Bar of Texas and is pending.

Justia only reports attendance in jurisdictions in which a particular Justia CLE Webinar is officially accredited. Lawyers may need to self-submit their certificates for CLE credit in jurisdictions not listed above.

Note that CLE credit, including partial credit, cannot be earned outside of the relevant accreditation period. To earn credit for a course, a lawyer must watch the entire course within the relevant accreditation period. Lawyers who have viewed a presentation multiple times may not be able to claim credit in their jurisdiction more than once. Justia reserves the right, at its discretion, to grant an attendee partial or no credit, in accordance with viewing duration and other methods of verifying course completion.

At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.

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