CLE

Eric Ganci Trial Attorney

Noah Moss Shepherd Law

Priming & Demonstrative Evidence

Recording Available Soon

Priming & Demonstrative Evidence

In this fun, fast-paced CLE, we’ll explore how smart visuals can sharpen your advocacy across the board — at deposition, in motion practice, in settlement talks, and at trial. You’ll learn practical, repeatable techniques for building clear demonstratives, running effective in-court demonstrations, and “priming” your audience so the most important details stand out the moment they see them. Expect usable tools, a few war stories, and ideas you can put to work in your very next case.

Topics covered include:

Trial Skills Discovery Law Practice Negotiation & Mediation

Agenda:

Introductory Overview

Welcome + framing
Why visual

Humans are wired for visual storytelling
~80% of sensory input to the brain is processed visually

Rules as Creative Constraints

Structure your client’s story or argument around admissible evidence.

Building Scenes and Demonstratives in Discovery + Priming

Visual aids used during depositions and discovery responses help orient jurors and witnesses visually at trial.
This can also be done for path of travel in auto-wreck cases.
Where perception and timing are critical, jurors and witnesses do better when they see what’s happening.

Building Scenes in the Courtroom & Re-Enactments

Technical advice and pointers for getting the witness off the stand to do a demonstration in the courtroom during testimony.
Always have a backup plan!

More Evidentiary and Admissibility Considerations

Always lay foundation for trial demonstratives or visual aids early in the case.

Practice Principles — How Do You Choose? Animation v. Demonstration

Choosing key points of tension and/or decision focus your decision-makers where you want them to look.
Medical and surgical testimony is ideal for animations. Liability scenes are ideal for demonstrations – especially where people are talking or meeting to make a decision.

Thinking Outside the Box — Using Music and Silence

Silence in the courtroom can be deafening.

Choreography, Orientation & Priming

Never turn your back on jurors.
Use principles of priming to orient jurors to what they’re going to see before they see it.

Focus Groups & Other Tools

Focus groups are critical for testing visuals or demonstrations before using them in front of jurors or during depositions.

Closing — Hand the Decision Makers the Right Lens

Persuading with framing, sequencing, and visuals is the new age of trial work where people’s attention spans are short, and juror fatigue can easily result in a decision against your client.

Q&A (As Time Permits)

Duration of this webinar: 60 minutes

Originally broadcast: March 5, 2026 10:00 AM PT

Recording Available Soon

Speakers

Eric Ganci Trial Attorney

Eric Ganci is a seasoned trial attorney who has dedicated his career to representing people whose lives have been disrupted by serious injury, injustice, or wrongdoing. Known for his courtroom experience, strategic insight, and relentless advocacy, Eric has tried more than 70 cases to verdict. He began his legal career as the founder of his own practice, where he quickly established himself as a formidable trial lawyer. Over the years, he has represented clients in complex and high-stakes matters, ultimately recovering millions of dollars in verdicts and settlements on their behalf. Read More ›

Noah Moss Founder
Shepherd Law

Noah Moss is the founder of Shepherd Law, a national trial firm dedicated to representing families and individuals in catastrophic injury, wrongful death, and civil rights cases. Noah’s work as a civil lawyer over the last 14 years has earned him the Consumer Attorneys of San Diego “Game Changer Award,” Daily Journal Top 40 Under 40, and Super Lawyers Rising Stars honors. He also presents nationally, including at the AAJ Annual Conference alongside fellow TLC graduate Eric Ganci. For further resources, email Noah - noah@shepherdlaw.co.

Continuing Legal Education (CLE) Credits

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Alaska CLE

Status: Approved

Credits: 1.00 General

California CLE

Status: Approved

Credits: 1.00 General

Hawaii CLE

Status: Approved

Credits: 1.00 General

Illinois CLE

Status: Approved

Credits: 1.00 General

Nevada CLE

Status: Approved

Credits: 1.00 General

New Jersey CLE

Status: Approved

Credits: 1.20 General

North Carolina CLE

Status: Approved

Credits: 1.00 General

Ohio CLE

Status: Approved

Credits: 1.00 General

Pennsylvania CLE

Status: Approved

Credits: 1.00 Substantive Law, Practice, and Procedure

Texas CLE

Status: Pending

Credits: TBD

Vermont CLE

Status: Approved

Credits: 1.00 General

This presentation is approved for one hour of General CLE credit in Alaska, one hour of General CLE credit in California, one hour of General CLE credit in Hawaii, one hour of General CLE credit in Illinois, one hour of General CLE credit in Nevada, one hour of General CLE credit in North Carolina, one hour of General CLE credit in Ohio, one hour of Substantive Law, Practice, and Procedure CLE credit in Pennsylvania, and one hour of General CLE credit in Vermont. This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.20 hours of total CLE credit. An application for accreditation of this activity has been submitted to the MCLE Committee of the State Bar of Texas and is pending.

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At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.

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