AI is reshaping how law firms attract, engage, and convert potential clients — but with so many tools on the market, it’s hard to know what’s actually worth using. In this session, Ryan and Kenneth will walk through the most useful ways firms are applying AI today and share practical workflows you can adapt right away.

We’ll look at AI across the client-acquisition system — content creation and distribution, SEO and on-site conversion, intake and follow-up — as well as operational tools that can improve speed and consistency after a lead comes in. We’ll share a practical way to think about where AI fits, what to prioritize first, and how to evaluate tools so they actually support your firm’s marketing and intake systems.

You’ll leave with a simple framework for evaluating AI tools, plus a shortlist of options to test in 2026.