We're back with a CLE to help demystify the ethical implications surrounding digital/online advertising for lawyers and law firms! In this presentation, we'll cover various ethical implications of digital legal marketing used to engage current clients and reach new clients. Attendees will learn about ethical issues concerning law firm websites & blogs, local directories & reviews, lead generation & pay-per-click (PPC) advertising, and social media advertising. We will discuss the ethical issues of targeting certain users with Google, Meta/Facebook and Geofencing ad services. We will examine how changes to Google Ads’ keyword matching implementation may lead to ethical issues for law firms in some jurisdictions. We will also examine the legal and ethical issues presented by fake reviews, both positive and negative, that seem to be a part of many law firms’ online directory profiles.
- Online Methods of Attorney Advertising and an Ethics Overview
- The internet, websites, blogs, social media
- ABA Model Rule 7.1: Communications Concerning a Lawyer's Services
- ABA Model Rule 1.6: Confidentiality of Information
- Ethical Considerations for Websites & Blogs
- Ethical communications
- Office locations
- Confidentiality of information
- Ethical checklist
- Using Directories & Reviews Ethically
- Lawyer directories
- Office locations
- Law firm name
- Reviews
- ABA Formal Opinion 496: Responding to Online Criticism
- Online Advertising: Ethical Pitfalls
- Placements
- Impressions
- Clicks
- Leads
- Other pricing models
- Targeting, Google keyword matching
- Advertising Ethically on Social Media
- Using different social media platforms
- Protecting confidential information
- Workplace social media policies
- Questions & Answers
*CLE credit is only available to Justia Connect Pros. Not a Pro? Upgrade today>>
Status: Approved
Credits: 1.0 Legal Ethics
Earn Credit Until: December 22, 2024
Status: Approved
Credits: 1.0 Legal Ethics/Professional Responsibility
Difficulty: All Levels
Earn Credit Until: December 31, 2024
Status: Approved
Credits: 1.0 Ethics
Earn Credit Until: February 28, 2025
Status: Approved
Credits: 1.0 Legal Ethics/Professional Responsibility
Earn Credit Until: January 31, 2025
This presentation is approved for one hour of Legal Ethics CLE credit in California, one hour of Legal Ethics/Professional Responsibility CLE credit in South Carolina (all levels), and one hour of Ethics CLE credit in North Carolina. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.0 credit hours, of which 1.0 credit hours will apply to Legal Ethics/Professional Responsibility credit.
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At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.
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