CLE
Francine D. Ward
Francine D. Ward Law Office Of Francine D. Ward
Protecting Names, Logos & Taglines A Trademark Primer
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Premieres October 15, 1:00 PM ET/10:00 AM PT
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Protecting Names, Logos & Taglines: A Trademark Primer

This introductory program demystifies trademark law for non-IP lawyers, entrepreneurs, and advisors who support brand-building clients. Participants will learn the fundamentals of trademark rights, how protection is acquired, what makes a mark strong or weak, how to avoid conflicts, and how to guide clients through clearance, registration, and enforcement. The program uses a real-world hypothetical and practical guidance to walk through the principles.

Agenda:
  • What Is a Trademark and Why It Matters
    • What is intellectual property
    • What is a trademark
    • What can serve as a trademark
    • Examples of registered trademarks
  • Distinctiveness
    • Strong vs. weak marks
    • Hierarchy of marks
  • Clearance: Avoiding Conflicts Before They Start
    • Why clearance matters
    • Knockout searches vs. comprehensive searches
    • When to search
    • What to look for
  • How Trademark Rights Are Acquired
    • Priority: first to use vs. first to file
    • Common law rights vs. federal registration
  • The Federal Registration Process
    • USPTO application types: use vs. ITU
    • Goods and services identification
    • Examination process
    • Office actions
    • Publication and opposition
    • Symbols
  • Enforcement & Policing
    • Continued use
    • Post-registration filings
    • Monitor
    • Cease-and-desist strategies
    • Grounds for cancellation
  • Q&A
Read More
Duration of this webinar: 60 minutes
When: Premieres in 35 days | October 15, 2026 10:00 AM PT
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Speaker
Francine D. Ward
Francine D. Ward Attorney
Law Office Of Francine D. Ward

A 1989 Georgetown University Law Center graduate, Francine D. Ward has been practicing law since January 14, 1991. She is admitted to practice in the State of New York, the State of California, and the District of Columbia. A seasoned legal professional with extensive experience in intellectual property and trademark law, Ms. Ward brings a unique combination of legal acumen, educational expertise, and practical insight to her CLE presentations. Read More ›

Continuing Legal Education (CLE) Credits

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Alabama CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.00 General

Alaska CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 General

California CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 General

Hawaii CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 General

Illinois CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 General

Missouri CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.20 General

Nevada CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.00 General

New Jersey CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.20 General

North Carolina CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.00 General

Ohio CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.00 General

Pennsylvania CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 Substantive Law, Practice, and Procedure

Texas CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.00 General

Vermont CLE

Status: Approved

Format: Live (Virtual), On-Demand

Credits: 1.00 General

West Virginia CLE

Status: Approved

Format: Live (Virtual)

Credits: 1.20 General


This presentation is approved for one hour of General CLE credit in Alabama, one hour of General CLE credit in Alaska, one hour of General CLE credit in California, one hour of General CLE credit in Hawaii, one hour of General CLE credit in Illinois, one hour of General CLE credit in Missouri, one hour of General CLE credit in Nevada, one hour of General CLE credit in North Carolina, one hour of General CLE credit in Ohio, one hour of Substantive Law, Practice, and Procedure CLE credit in Pennsylvania, one hour of General CLE credit in Vermont, and one hour of General CLE credit in West Virginia. This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.20 hours of total CLE credit. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.00 credit hours.

Justia only reports attendance in jurisdictions in which a particular Justia CLE Webinar is officially accredited. Lawyers may need to self-submit their certificates for CLE credit in jurisdictions not listed above.

Note that CLE credit, including partial credit, cannot be earned outside of the relevant accreditation period. To earn credit for a course, a lawyer must watch the entire course within the relevant accreditation period. Lawyers who have viewed a presentation multiple times may not be able to claim credit in their jurisdiction more than once. Justia reserves the right, at its discretion, to grant an attendee partial or no credit, in accordance with viewing duration and other methods of verifying course completion.

At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.

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